a little bit (about) alexis

yes, that was a schitt’s creek reference.

HI THERE!

I’m Alexis and I love advertising. Especially really cool, fun, and smart advertising.

I’ve had the chance to work with some amazing brands over the years and have helped shape their strategy to make every consumer touchpoint more impactful online and IRL.

I already have two middle names, but I just know the third would be curious. I am forever in a ‘learning mode’ and love to soak up knowledge wherever I can find it. It’s what made me go back to school to get my master’s degree from Syracuse University, and what has continued to push me to take smaller courses online focused on content strategy, influencer marketing, and all things social media.

The world of marketing is constantly evolving, so you need to be evolving, too. Having a relentless sense of curiosity is key to staying on top of trends, emerging platforms, and understanding ever-changing consumer behavior. In Heidi Klum’s famous words: one day you’re in, the next you’re out. And marketers need to have a sixth sense for that.

When I’m not scrolling on TikTok for hours, I love to get outside and go for a run or play with my mini Aussie puppy, Benny. I’m a pop culture fanatic who lives for some good celeb tea, a lover of memes/really funny people on the Internet, and I take my binge-watching very seriously.